PR & Publicity

From our years of experience, we know it’s ALL about the connections. We’ll put you in front of the right audience and ensure that all PR and branding efforts support your company's current messaging; or we'll help you to develop the right message and decide how to best communicate it.

We have the ability to develop various angles to your business to optimize your media coverage in newspapers, trade publications, business magazines, syndicated columns, online publications, radio, TV and new media outlets.

Other PR services include: EPKs (Electronic Press Kits),press releases, deskside tours (NYC, LA, Chicago, Paris, London), media coaching and press junkets.

Hyper-Local Marketing

k101Agency is a fusion of art and science - where left brain meets right. Our hyper-local PR strategies are on trend with the ever-evolving marketing landscape and fueled by quantifiable results. The unique formula is composed of a focused study in the anthropology of a community’s natural shopping patterns. We will identify the key demos that will provide recurring business and energetic evangelists that will spread the gospel about the brand within their community or affinity group. Once these groups are identified, we implement creative campaigns on a micro-level that target each market segment, speaking to them in a language they understand.

Social Media

With online marketing strategies on the rise, k101 will manage social media (Facebook, Twitter, YouTube, Foursquare, Flickr, etc.) strategies. k101 has a dedicated team that provides strategy and assistance to our often time-starved clients, ensuring that they are continually engaging their fans and followers with relevant and brand-centric information. From setting up accounts to creating and updating pages, we work through applications such as Hootsuite to keep communication processes efficient and crisp. Our methods have enabled us to boost Facebook fan bases and Twitter followers, strategize successful Facebook ad campaigns and provide our clients with insight on how to keep their brands fresh and their fans engaged. We encourage all of our clients to let us measure their presence on the social web with Radian6* so that we can help them grow and maintain strong customer relationships.

Marketing & Advertising

We've done it for years - for ad agencies and international brands - so we know that by clearly identifying objectives, we can implement marketing efforts that compliment our PR campaigns, or vice versa.

Graphic Design

At k101 we know that successful marketing and branding requires smart design. Our talented group of artists can create visuals that define your brand and bring it to life. No limits; just whatever it takes.

Website Design and E-Commerce Solutions

The goal at k101 is to create artistic, dynamic, websites that are truly reflective of your brand. Our custom website designs excel in both form and function. We have programmers and designers that can create a reliable, secure, online e-commerce solution that have helped our clients sell products to millions of customers 24 hours a day, seven days a week, around the corner and around the world.

Special Events

We know how to throw a party. Whether it be a red carpet event, product launch, casting call or the opening of a new hotel lounge, we will identify your target, organize the event and make sure everyone is talking about it the next day.

Branding: Assessment & Implementation

We will schedule an initial branding consultation where we assess the current branding and create a plan for repositioning or re-launch. Then, we arrange informal focus groups with your relevant demographics to test the brand. Rather than use the traditional double-sided mirror approach, we conduct more interactive “chats” at local coffee houses or wine bars. We then provide a detailed findings report and offer a clear marketing strategy recommendation.

Return on Investment

We understand that measuring the results of PR efforts is becoming more essential than ever. We measure our PR success by a special formula we call ART – Awareness, Revenue/Membership and Traffic. These metrics allow us to demonstrate how much brand awareness has increased, how revenue and memberships have grown based on specific campaigns and whether traffic to the location or website is the direct result of PR activity. Below are various tactics we use as a measuring stick:

1. Awareness – tracking of PR Clips and viewership (how many readers, listeners, viewers did our story/event get the client in front of); street surveys, online surveys and focus groups
2. Revenue/Membership – we monitor sales and memberships based on client numbers and analyze what PR tactics work best
3. Traffic – we work hand in hand with our clients and track web hits, fan/friend growth, and quality product mentions/interactions

k101 encourages our clients to be green-minded!
Unless specifically requested by a client, we communicate with the media via EPKs (Electronic Press Kits), HTML Press Releases (digital, trackable, with live links) and an FTP site where high-resolution images and ad tools are available for download directly to your desktop. One small shift in the way you think can change the way the world thinks, so please consider your environment in your daily routine.