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PR & Publicity From our years of experience, we know it’s ALL about the connections. We’ll put you in front of the right audience and ensure that all PR and branding efforts support your company's current messaging; or we'll help you to develop the right message and decide how to best communicate it. We have the ability to develop various angles to your business to optimize your media coverage in newspapers, trade publications, business magazines, syndicated columns, online publications, radio, TV and new media outlets (myspace, YouTube…you got it!). Other PR services include: EPKs (Electronic Press Kits), *press releases, deskside tours (NYC, LA, Chicago, Paris, London), media coaching and press junkets. *All k101 press releases are; digital and trackable, automatically convert into simple text to suit any computer configuration, are designed to match your brand's aesthetic and can include images and a live link to your website. Marketing & Advertising We've done it for years - for ad agencies and international brands - so we know that by clearly identifying objectives, we can implement marketing efforts that compliment our PR campaigns, or vice versa. Graphic Design At k101 we know that successful marketing and branding requires smart design. Our talented group of artists can create visuals that define your brand and bring it to life. No limits; just whatever it takes. Website Design The goal at k101 is to create artistic, dynamic, websites that are truly reflective of your brand. Our custom website designs excel in both form and function. E-Commerce Solutions We have programmers and designers that can create a reliable, secure, online e-commerce solution that reflects the look of your business. Our solutions have helped our clients sell products to millions of customers 24 hours a day, seven days a week, around the corner and around the world. Special Events We know how to throw a party. Whether it be a red carpet event, product launch, casting call or the opening of a new hotel lounge, we will identify your target, organize the event and make sure everyone is talking about it the next day. Word-Of-Mouth Marketing With online marketing strategies on the rise, we implement detailed Virtual Product Placement (VPP) plans that involve intensive research, strategic blogging and third party endorsements. At k101, we believe that endorsements from friends, family and other “influentials” are far more impactful than any paid advertisement...and when you feel emotional about something you are more likely to share! Local Marketing No matter if you are just starting out or preparing to launch a multi-million dollar ad campaign, grass roots, localized marketing is a necessity. Placing your product in front of the right target, in a way that connects with them, is essential in building brand identity and encouraging word of mouth. We have a team of street marketers who get their kicks from innovative, in-your-face marketing. They handle everything from CD releases and onsite sampling opportunities to youth and college marketing initiatives. We also specialize in high-end event product placement. Branding: Assessment & Implementation We will schedule an initial branding consultation where we assess the current branding and create a plan for repositioning or re-launch. Then, we arrange informal focus groups with your relevant demographics to test the brand. Rather than use the traditional double-sided mirror approach, we conduct more interactive “chats” at local coffee houses or wine bars. We then provide a detailed findings report and offer a clear marketing strategy recommendation. k101 encourages our clients to be green-minded! |
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