For Immediate Release:              

MiniLuxe Offers No-Chip Shellac Nail Polish
Professionally Applied Gel Polish for Long Lasting Wear

Boston, MA (January 1, 2011) – Boston’s premier nail and beauty lounge– MiniLuxe – is now featuring the hottest long lasting nail trend, Shellac gel polish. A favorite among stars like best buds Katy Perry and Rihanna, Shellac is a 3 free (free of formaldehyde, toluene and dbp’s) gel polish that lasts up to two weeks. Unlike regular polish or acrylic, Shellac doesn’t chip or fade. It uses a breakthrough, patent-pending UV3 technology that combines the strength and high-shine finish of a gel nail treatment with the color selection and easy application of a nail polish. Available now at MiniLuxe, Shellac is changing the beauty routine of women all over Boston.

Priced at $45 for a Shellac manicure and $55 for a Shellac French manicure, the application takes around 50 minutes and includes all the pampering and care that comes with a regular manicure. Choose from 12 stylish colors (additional new color palette hitting MiniLuxe in Spring 2011), then thin layers of the gel polish are applied to the nails and cured under an ultraviolet light (similar exposure as one would get walking from your house to your car) to create a highly durable, glossy almost mirror like finish. At last you can dig through your purse, rifle through the racks at your favorite boutique or open a can of soda just seconds after getting your nails painted. No more wait time and no dry time!

Creative Nail Design, the creator of Shellac, spent four years doing testing on the product before bringing to market and it’s obvious that better science makes for better products. Even with such durability, Shellac is very gentle on your nails, and soaks off with acetone in five minutes without damaging your natural nail. "In all my years of doing nails and being exposed to the latest and greatest of new innovations, this is by far the least damaging, most effective product yet,” says Donna Charloff, MiniLuxe’s Director, Training and Service Development. “I am personally so excited to be able to offer our clients a healthy alternative to artificial nails."

Shellac is perfect for beach holidays, weddings and travel, where chipped nails are a given, even if you aren’t carting your own luggage. It’s also great for busy women staying put; with Shellac’s long lasting quality there’s no need to run to the salon every week for a touchup.

About MiniLuxe
Known for hygiene, cleanliness and high quality nail and waxing services, MiniLuxe has been a favorite among Boston’s beauty enthusiasts since it opened in 2006. With three locations in the Boston area; Back Bay, Newton Centre, and Lexington, and franchise opportunities coming soon, MiniLuxe is much more than just a neighborhood nail and waxing salon (proven by multiple Best of Boston awards). MiniLuxe is a sophisticated nail lounge and boutique offering spa-level services and hospital-grade sterilization, as well as a collection of some of the best beauty products around - from world class nail treatment products to St. Tropez self tanner, Hanky Panky’s, and Havaianas.

For more information please visit www.miniluxe.com. An electronic press kit and hi-res images are available upon request.

Press Contact
Betsy Helmkamp
k101 Agency
betsy@k101agency.com
312-265-8373

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