FOR IMMEDIATE RELEASE

Get Ready for Prom in Style with Caboodles New ‘In My Case’ Product
Inspires Individuality and Personality

Chicago, IL-Since Caboodles founded the cosmetic organization category in 1987, they have been a trusted name to young girls and women everywhere.  For those looking to primp, personalize and organize this prom season, the beloved Caboodles® brand has created a new product to add to their fun, fashionable and functional line of organizers, aptly named In My Case™.  Inspired by the Classic Caboodle®, the new case was designed to highlight the independent spirit, where girls are free to make a statement—and not take themselves too seriously.  Caboodles is also premiering their fresh, new branding and website this prom season at www.caboodles.com.

“While prom styles may change over the years, Caboodles remains committed to inspiring young women to be proud of who they are,” says Kathy Hurt, Director of Marketing and Product Development. “We like to think of ourselves as their fun, quirky friend that’s been with them from their first lip gloss to their senior prom.” 

The In My Case Caboodle is the perfect organizer for make-up, nail polish, or jewelry and is equipped with a mounted mirror, removable side storage panels, two trays, two dividers and enough style to secure your spot on the “Prom Queen” list.  Whether you are pre-prom prettifying with your gal pals or need a touch up case for the limo, your Caboodle is the perfect prom accessory.   

With a suggested retail price ranging from $19.99 to $26.99, the In My Case Caboodle is a cost effective, functional and fashionable way for prom enthusiasts everywhere to stay organized and fresh faced on their big night. In My Case and all other Caboodles products offer personalized nameplates and product registration, and can be found at both Target and Ulta nationwide.

About Caboodles:
Since 1987 the Caboodles company has been introducing females of all ages into their Caboodles world, filled with neat freaks, make-up mavens, treasure collectors, dream catchers and everything in between. Today, the brand continues to create unbreakable bonds with women and girls everywhere by emulating function, fashion, quality and affordability. In addition to the In My Case Caboodle, they have a unique line of products to suit a variety of personalities and ages. Caboodles can be found at many mass and specialty store locations around the country. For more information visit www.caboodles.com.

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