FOR IMMEDIATE RELEASE
Epic Burger To Open Third Location Summer 2011
“A More Mindful Burger” Lands in the West Loop
CHICAGO, IL (February 24, 2011)— Epic Burger is launching its third location summer 2011 at 550 West Adams Street in the heart of the Chicago’s West Loop. Epic’s inaugural location launched in Chicago’s South Loop neighborhood in May 2008 and introduced Chicago – and the world - to “a more mindful burger”. Shortly after, the burger experts launched a second location in Lincoln Park in June 2010.
In a time when authenticity and value is top of mind, Epic Burger offers its customers a better burger experience. The new location will introduce customers to Epic’s mindful menu during lunch or after work, for delectable burgers that feature 100% all natural, never frozen, hand-packed beef and turkey burgers, all-natural chicken breasts and portabella mushroom sandwiches, all cooked fresh to order and topped with Epic sauce, lettuce, tomato, pickle and grilled or raw onion. Customers can also choose from unique, flavorful ingredient additions such as cage-free organic fried egg, nitrate free bacon, all natural Wisconsin cheeses, one-year aged cheddar, buttermilk, blue or horseradish havarti. Epic Burger buns are baked fresh daily and contain no preservatives or artificial ingredients. Fries are made with fresh, hand cut potatoes, cooked with zero trans fats and seasoned with pure sea salt. The menu features shakes and smoothies made with all natural ice cream and fat-free frozen yogurt.
Though the menu will stay deliciously intact, the newest location will feature some modifications to better represent its new home. According to Epic’s Founder, David Friedman, “The newest Epic Burger is the largest of all of our locations and will feature additional registers to keep our signature burgers and sandwiches flowing – even during the fast-paced ‘lunch time rush’ of Chicago’s thriving business sector.” Similar to the Lincoln Park location, it will feature a soft color palette, and continue their efforts to remain environmentally conscious by using Energy Star rated equipment and no petroleum-based packaging.
Friedman is excited about the expansion of his better burger empire. He states, “I am excited to introduce Chicago’s West Loop neighborhood to our unsurpassed burger, reminiscent of the times before the industrialization of restaurants and farms. No drugs, artificial ingredients or preservatives are ever used. We welcome people to indulge in unadulterated food in its simplest and most humble form.”
ABOUT EPIC BURGER:
The Epic Burger idea started when chef David Friedman found himself on a road trip with a massive craving for a burger. After considering his options – the king, the clown or the redheaded tween– he realized the need for a better option. David went to work on creating a better burger experience. Drawing on his culinary roots, he kept it simple by going back to the basics and only using the best ingredients. For more information, visit www.epicburger.com
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