For Immediate Release:

Lifeway Foods Announces First Frozen Kefir to Debut in the Freezer Aisle
A Delectable Treat that Packs a Probiotic Punch to Hit Stores in March

Morton Grove, IL (March 10, 2011)— Lifeway Foods, Inc., (Nasdaq: LWAY) an official sponsor of 2011 Mercedes-Benz Fashion Week in New York, introduces the latest way to love your body back with a new addition to the ever-popular kefir product line, Lifeway Frozen Kefir. Fitness fanatics and health-conscious consumers alike can now enjoy Lifeway Kefir in a new fantastic, frozen way. Blending calcium, protein and ten strains of probiotics, Lifeway Frozen Kefir makes dessert deliciously guilt-free. The first in its product category, the new frozen, low-cal treat will make its first appearance in Anaheim, California at the Natural Products Expo West, March 11 – 13 at Lifeway booth # 3556.

As the frozen yogurt fad melts away, Lifeway’s low-fat, all-natural and gluten-free frozen kefir will be chilling at most major retailers following its March debut. This savory concoction is packed with more than twice the probiotic content of yogurt, with almost half the calories.  Not only is Lifeway Frozen Kefir a “flat belly power food”, it offers other health benefits such as stimulating digestion, supporting the immune system, and because it’s 99% lactose free, can even be enjoyed by those with lactose intolerance!

Previously, the only way to get frozen kefir was to visit one of Lifeway Foods, Inc.’s Starfruit Café’s Chicagoland locations. “Lifeway is excited to debut the first frozen kefir dairy product to hit the refrigerated section. We wanted to take the same model we used for Starfruit Café and bring it to your local grocery store in a national capacity,” says Lifeway CEO Julie Smolyansky. "Our customers no longer have to run to Starfruit Café or a local fro-yo shop every time they want a fix, they can now enjoy Lifeway Frozen Kefir from the comfort of their own homes.”

Unlike other expensive health foods, Lifeway’s frozen kefir provides a cost-efficient solution to feed a health-conscious diet - and no more trips to the local fro-yo shop!  Lifeway Frozen Kefir is sold in one pint containers with a suggested retail price of $4.49-$4.99. For a single serving treat, spoon included, a 3.6 oz mini-pint size will also be available for $1.49.

Lifeway’s frozen kefir will come in four flavors:  strawberry, pomegranate, mango and original.  With only 90 calories per serving, it’s ready for your favorite toppings!  The tart and tangy treat tastes amazing with anything from fresh fruit to chocolate morsels and is the perfect warm-weather, bathing suit-friendly indulgence.

In addition to the exciting announcement about the new frozen kefir product extension, this year Lifeway Foods celebrates its silver anniversary with an action-packed, probiotic punch! Lifeway Foods is the proud sponsor of two of North America’s hottest events in February – Mercedes – Benz Fashion Week in New York City and The Food Network South Beach Wine & Food Festival. In March, they will be launching a national experiential tour, starting in Los Angeles and working its way across the country before ending in New York City, where Lifeway Foods will ring the NASDAQ bell on May 16.

About Lifeway Foods, Inc.
Lifeway Foods, Inc. (LWAY), recently named one of Fortune Small Business' Fastest Growing Companies for the fifth consecutive year, is America's leading supplier of the cultured dairy products known as kefir and organic kefir. Lifeway Kefir is a dairy beverage that contains ten exclusive live and active probiotic cultures plus ProBoost™.  While most regular yogurt contains only two or three of these "friendly" cultures, Lifeway Kefir products offer greater nutritional benefits and support a healthier life. Lifeway produces various different flavors of its drinkable Kefir and Organic Kefir beverage, and recently introduced a series of innovative new products such as a children's line of Organic Kefir called ProBugs™ with a no-spill pouch and kid-friendly
flavors like Goo Berry Pie and Strawnana Split. In addition to its line of Kefir products, the company produces a variety of probiotic cheese products. Lifeway also sells frozen kefir, kefir smoothies and kefir parfaits through its Starfruit™ retail stores.

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