For Immediate Release

MiniLuxe Unveils Their Private Label Color Collection
“Luxe” Nail Polish Colors with an Eco Twist

Boston, MA (March 14, 2011) — Boston’s award-winning nail and beauty lounge, MiniLuxe, introduces the launch of their private label nail polish line, a spectrum of 14 luxurious colors, two seasonal colors, and one fast-drying topcoat.  The entire color collection is “3-free” (free of formaldehyde, toluene and dbp’s) and stays true to MiniLuxe’s healthy nail philosophy, while providing ultimate coverage and a long-lasting, glamorous finish.  Available exclusively at all three MiniLuxe locations—Back Bay, Lexington and Newton Centre—the color collection will be in stores on March 15th. 

According to Donna Charloff, Director of Training and Service Development for MiniLuxe, “Our main inspiration was to further develop our brand and to be able to customize the colors that we felt best represented who we are. We also felt that in standing true to our philosophy of the health of the nail being the most important concern, we wanted a 3-free line that we could have creative control over.”

MiniLuxe incorporates “Luxe” in each name to represent the luxury and glamour of the debut collection, each of which comes in a chic square bottle.  The collection premiers with 14 classic colors that will remain in MiniLuxe’s permanent collection, including great spring shades like Luxe Coral (a rich, perfect orange-coral), Luxe Pink (a hot-fuchsia shade) and Luxe Shell (the perfect not-too-beige, not-too-white nude).  While the classics are always in style, sometimes a gal likes to spice things up!  That’s why, twice a year, MiniLuxe will add two limited-edition colors to reflect the latest seasonal—and celebrity—trends.  MiniLuxe’s first two seasonal colors for spring are Luxe Sky and Luxe Glamour.  Luxe Sky is an inspired baby blue color sure to complement spring’s color-blocking fashion trend, while Luxe Glamour is a shimmering greenish gold (think J.Lo style!) that is unique and edgy compared to the muddy, khaki colors of seasons past.  To “top” things off, MiniLuxe is also debuting a fast-drying, super shiny, 3-free topcoat aptly named Luxe Lightning.

From classic to dramatic, the new color collection has all bases covered.  These colorful coatings will be available for a MiniLuxe manicure or pedicure in store, as well as packaged up for beauty enthusiasts to easily grab-and-go for home use and touchups. Luxe polish is priced at $8 per bottle for color and $10 per bottle for the Luxe Lightning topcoat.

About MiniLuxe:
Known for hygiene, cleanliness and high-quality nail and waxing services, MiniLuxe has been a favorite among Boston’s beauty enthusiasts since opening in 2006.  With three locations in the Boston area and franchise opportunities now available in multiple states, MiniLuxe is much more than just a neighborhood nail and waxing salon (proven by multiple Best of Boston awards). MiniLuxe is a sophisticated nail lounge and boutique offering spa-level services and hospital-grade sterilization, as well as a collection of some of the best beauty products around—from LemonAide Hand & Body Cream to St. Tropez self tanner, Hanky Pankys and Havaianas.

For more information, please visit www.miniluxe.com. An electronic press kit and hi-res images are available upon request.

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