PlanetTran to Launch New Look on Earth Day
Boston, MA, April 15, 2009—PlanetTran, the responsible alternative to traditional limo, car service and other ground transportation, announces on Earth Day the redesign of company look. With an updated visual identity and enhanced services, PlanetTran is set to lead the way.
Agile. Elegant. Efficient. Like the dragonfly in its natural surroundings, PlanetTran is designed to thrive in today’s transportation landscape. “Our dragonfly icon embodies more than our status as the greenest service around - it communicates our dedication to delivering sophisticated, nimble and attentive customer experiences,” says Founder Seth Riney.
PlanetTran was established in 2003. Riney’s vision was a smarter urban transportation solution that could influence senior executives, professionals and opinion leaders who frequently use car services. Noticing that all hired vehicles were gas-guzzlers, the Yale grad applied his aerospace engineering background to create the nation's first public auto service to exclusively utilize ultra fuel efficient hybrid vehicles.
PlanetTran has continued to grow its Boston and San Francisco presence with recent financing from Cue Ball Capital, the Boston-based venture and early growth equity investment firm. This has aided PlanetTran’s mission to help local businesses become eco-friendly and made the campaign for Boston to “go green by 2010” a more realistic goal. “PlanetTran is a great example of a local business that is bringing environmental responsibility to our city,” said Mayor Carlo DeMaria, Jr. of Everett, Massachusetts, home of PlanetTran’s Operation’s Base.
To create ease of use for companies, PlanetTran now offers discounted corporate rates, online QuickQuote rates for service and itemized electronic invoices for easy internal billing. Each chauffer driven car is equipped with Wi-Fi, and offers passengers an impact calculator with a summary of company’s greenhouse gas reduction from using PlanetTran over traditional car service. Payments can easily be integrated with leading business travel management platforms.
About PlanetTran:
PlanetTran (www.planettran.com) is bringing environmental responsibility to traditional limo service by changing the way people and companies get around town.. We offer a green, reliable, technology-forward hired car service at an unparalleled value. Our hybrid cars consume up to 8x less gas than traditional car services and feature wireless access, electronic booking and receipts to ensure that doing business with us is easy and convenient. Go green for less green with PlanetTran and help make a world of difference.
Clients may make reservations online or call 1888-PLNT-TRN.
About Cue Ball Capital:
Cue Ball Capital (www.cueball.com) is a private investment partnership with a hybrid venture and growth equity focus on consumer and media businesses. The capabilities of the core investment team are amplified through collaboration with The Cue Ball Collective – a brain trust of experienced executives, industry thought leaders, and entrepreneurs. Cue Ball Capital typically backs companies with $2 to $20M in annual revenue and positive earnings and considers investments outside of this scope on an opportunistic basis.
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Betsy Helmkamp, k101 Agency
312 265 8373 / betsy@k101agency.com