For Immediate Release:

Give Your Old Boots a Fashion Facelift
Designer Samaiya Beaumont Launches Socks Appeal’s Fall/Winter Line

Chicago, IL (July 24, 2009)— British Designer Samaiya Beaumont is ready to add some Socks Appeal to the boots of women everywhere this fall/winter season. Her embellished footwear accessories are the perfect answer for women who need to update their shoe collection without burning their budgets. Made in a variety of styles, Socks Appeal instantly adds a sexy, stylish twist that breathes new life into any knee-high, ankle or wedge boot. 

Instead of spending $1,500 on a pair of Manolo Blahnik Cava Fur-Trim Boots, fashion lovers can simply grab a pair of old boots, slip on their favorite Socks Appeal style and voila—blah boots have been transformed into fashionable footwear. This season will feature the pom-pom, buckle and elastic closures in addition to the ribbon closure from her first line. Made from the highest quality faux-fur trim, the new fall/winter styles will include black mink, lynx, arctic fox, brown beaver, chinchilla, cheetah, snow leopard, grey fox, kodiak, porcupine and emu. With a suggested retail price ranging from $39 to $45, it’s a cost effective way to add flair without the designer price tag.

Beaumont speaks of her inspiration for the fall/winter collection, “I remember hearing that during the Great Depression lipstick sales increased dramatically. Much like that burst of color gave life back to lips, Socks Appeal’s luxurious embellishments are a pick-me-up and bold fashion solution for style mavens on a tight budget this season.”

Socks Appeal products are manufactured in Chicago, IL and are easy to care for—simply pull them out of the washing machine and hang to dry, and they’ll look as good as new. (Try that with a fancy-schmancy boot and you’ll be barefoot this fall). They are one size fits all, wearable over jeans and fit any calf size. Socks Appeal can be purchased online or in trendy boutiques in 22 states, as well as in Paris and London.

For more information visit www.shopsocksappeal.com. Electronic Press Kit and Hi-Res images available upon request.

Press Contact:
Betsy Helmkamp
k101 Agency
o. 312 265 8373
e. betsy@k101agency.com