For Immediate Release:

MiniLuxe Launches Private Label Body Care Line
LemonAide Hand & Body Cream and Smoothing Sugar Scrub Now Available

Boston, MA (July, 2010) — Boston’s premier nail and beauty lounge – MiniLuxe – is proud to announce the launch of their private label body care line.  The new products, available for purchase in all three MiniLuxe stores, include LemonAide Hand & Body Cream and LemonAide Smoothing Sugar Scrub.  The same luxurious cream and scrub are used in MiniLuxe’s award winning manis and pedis, and now these cult classics have been packaged for Boston’s beauty enthusiasts to easily grab-and-go for home use.

Both the cream and the scrub are paraben-free and made from the finest all natural ingredients (excluding the fragrance).  The LemonAide Hand & Body Creamis a light, non greasy formula made of shea butter; while the LemonAide Smoothing Sugar Scrubis a refreshing yet gentle creamy exfoliant that leaves skin smooth and soft.  Scented with light lemon and vanilla fragrance, they are the perfect mix of sweet and tart.  Available for purchase in 6 oz bottles, LemonAide Hand & Body Cream retails for $20 and LemonAide Smoothing Sugar Scrub is priced at $22. 

According to Donna Charloff, Director of Training and Service Development for MiniLuxe, “It was important to ensure the LemonAide products were in step with MiniLuxe’s clean, healthy living mantra.  We believe in providing our customers with the highest levels of quality, consistency, and convenience, and with our new signature body care line we can now carry this over into our customers’ homes.  The LemonAide Hand & Body Cream and Smoothing Sugar Scrub make it easy to have some blissful me-time at home, and the packaging is fresh, sleek and clean looking, just like the MiniLuxe stores.”

MiniLuxe encourages customers to stop by any time to sample the new LemonAide products, and shop their selection of other mini-luxuries like the St. Tropez self tanner, Hanky Panky lingerie for that upcoming bridal shower or Havaianas flip flops for a Caribbean getaway.

About MiniLuxe:
With three locations in the Boston area; Back Bay, Newton Centre, and Lexington, MiniLuxe is much more than just a neighborhood nail and waxing salon. MiniLuxe is a sophisticated beauty lounge and boutique offering spa-level services and hospital-grade sterilization to ensure superior service to their customers.

For more information please visit www.miniluxe.com.  Electronic Press Kit and Hi-Res product and store images available upon request.

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Media Contact:
Betsy Helmkamp
k101 Agency
o. 312 265 8373
e. betsy@k101agency.com