For Immediate Release:

MiniLuxe Expands to Join the Lexington Community
Unique Beauty Lounge Keeping Boston Well Groomed

Boston, MA (Aug, 2009) — MiniLuxe nail and waxing lounge is opening its doors to a new location this Fall 2009. The third addition to the MiniLuxe family will be located at 1718 Mass Avenue on the first-floor retail space of the much buzzed about Lexington Place – a brand new 6,000sf retail/30 luxury residential unit development, located in Lexington Center. This will be the first nail spa of its kind in the Lexington, MA area.

Known for hygiene, cleanliness and high quality nail and waxing services, MiniLuxe has been a favorite among Boston’s beauty enthusiasts since it opened in 2006. President Jill Kravetz says that MiniLuxe takes salon hygiene to another level, “Our approach to hygiene is unprecedented in this industry and we take it very seriously.” Using special sterilization equipment, as well as jet-free foot tubs, MiniLuxe is worry-free when it comes to bacteria or infections (no Paula Abdul fiascos here). And you know it’s good if Oprah’s favorite doc, Dr. Mehmet Oz, acted as a key advisor in its conception.

MiniLuxe offers reasonably priced nail and waxing services to keep Bostonians looking their best. From traditional manicures and pedicures to the signature Diva Mani and Organi Pedi, MiniLuxe has something that guarantees each client leaves relaxed and beautified. And for those looking for a quick fix, they offer 45-minute express services and a collection of some of the best beauty products around — from world class nail treatment products and tools to decadent LaLicious body butter, St. Tropez self tanner  and Havaianas.

The third location joins MiniLuxe’s other two lounges, which are located in Back Bay and Newton Centre. According to Kravetz, they added the Lexington location because customers insisted on a closer locale, “We are so excited to be part of the Lexington community. Our clients currently travel from Wellesley, Weston, Lexington and Sudbury to come to our Newton location, so this will be much more convenient for them.”

MiniLuxe offers online bookings and walk-ins. For more information, go to www.miniluxe.com.